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The Customer
Optimove is an award-winning streaming platform for leading broadcasters, publishers, sports clubs, events, studios, advertising agencies, video producers and brands. They combine the art of marketing with the science of data to autonomously generate actionable insights, empowering marketers to deliver highly-effective personalized CRM campaigns across multiple channels.
In today’s hyper-competitive business world, it can be challenging to develop a relationship with your customers. Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent relationships that maximize the value of every customer.
The company’s unique technology suite helps marketers maximize customer spend, engagement, retention, and lifetime value.
The Challenge
Optimove is taking advantage of Leaseweb’s Gold Service Level Agreement (SLA) to get faster response times, priority access to certified engineers, and reduced hourly rates for advanced support. Businesses demanding the highest level of performance and uptime for critical applications and websites find this offers particular value.
Optimove gets its hardware maintained through Leaseweb Data Center Engineers. As part of Leaseweb’s Colocation service, certified and highly qualified engineers are available 24/7 to perform any tasks they need.
Optimove was looking for a hosting solution that would provide more performance. As a startup, they are constantly challenged to optimize costs where possible, so the price/performance ratio is a crucial metric for them. Optimove was already using multiple cloud platforms for different purposes, so the new solution would have to be able to perform well alongside their existing infrastructure.
The Solution
Leaseweb provides Optimove with customized high-performance Dedicated Servers and Colocation in Germany and the US.
Optimove uses Leaseweb Dedicated Servers as their core infrastructure - with their data, customer data, research and development, stack, mature services, and processing and AI models contained there. The Dedicated Servers are fitted with additional 'extra fast' NVMe SSDs. This enables more IOPS, higher throughput and lower latency. Optimove combines this solution with different cloud platforms to increase performance and drive down costs.
Leaseweb hosts Optimove’s own servers through their Colocation service. This allows Optimove to connect and combine their infrastructure in a hybrid environment.
Connectivity for Optimove is powered by the Leaseweb Network, which ensures low latency and high uptime around the world.
Key Requirements
- Performance – processing large amounts of customer data
- Hosting facilities – data centers in strategic locations
- Support – ensuring the highest level of performance and uptime
- Cost-effective – exceptional price/performance ratio
Our Solution
- Leaseweb Dedicated Servers with ‘extra fast’ NVMe SSDs – allowing for rapid processing
- Colocation – at Leaseweb’s data centers in Germany and the US
- Leaseweb’s Gold SLA – faster response times, priority access to certified engineers, and reduced hourly rates
- Improved price/performance – reducing IT operational costs
The Support
Optimove is taking advantage of Leaseweb’s Gold Service Level Agreement (SLA) to get faster response times, priority access to certified engineers, and reduced hourly rates for advanced support. Businesses demanding the highest level of performance and uptime for critical applications and websites find this offers particular value.
Optimove gets their hardware maintained through Leaseweb Data Center Engineers. As part of Leaseweb’s Colocation service, certified and highly qualified engineers are available 24/7 to perform any tasks they need.
"We feel like we are a special customer. We get a great service, a great SLA, and very competitive pricing. I always recommend Leaseweb over other hosting and cloud providers.”
Nir Gurevich, CIO ,Optimove
The Outcome
Optimove has reduced its infrastructure costs dramatically since partnering with Leaseweb. Optimove’s operational efficiency is far superior to their competitors, with an estimated 50% less IT operational costs.
Optimove has a growing number of enterprise customers and is increasingly handling even larger data sets. By using Leaseweb Dedicated Servers with NVMe SSDs, Optimove has increased the speed of their processing. The extra performance Leaseweb is providing is enabling them to be able to get more insights from these data sets, which translates to value for their customers.
Leaseweb is helping Optimove continue on their growth trajectory by providing cost-effective and scalable hosting solutions. Optimove achieved 60% growth in 2018 and are projected to grow another 60% this year.
"Leaseweb’s hardware and colocation services give us a competitive edge. Our advances in infrastructure performance is a major win for us, and a major win for me as CIO"
Nir Gurevich, CIO ,Optimove
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